We Tried, We Loved! M.A.C Moody Blooms Collection

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Venomous violets, intoxicating ivy and poisonous nightshade glow with a phosphorescent gleam – shrouding eyes in earthy metallic Eye Shadows, intensified by blackened green and plum Fluidline and the drama of False Lashes Black. Vibrant lips suggest a hidden motive as the soft warm pinks of Sheen Supreme Lipglass Tint are overpowered by the deep blue plums and darkened berries of Sheen Supreme Lipstick. A final surge of adrenaline bursts with pink and shimmery bronze Powder Blush.

After having the pleasure of trying out Sheen Supreme Lipglass in Gwi-Yo-Mi and Fluid line in Copperthorn from the range for the past month, we can give it a big two thumbs up! these two are amazing and will NOT move!

 VIMI JOSHI, M.A.C’s senior artist provided the following application tips for a deeper, darker and a moody look.

To achieve “Berry Stained” Lips that look luscious and juicy, apply Sheen Supreme Lipstick in Quite The Thing! all over the lips and a touch of Sheen Supreme Lipglass in Glorious Intent on the lower lips.

Lightly buff Fluid line in Nightshade all over the eye lids as a base for your eye shadows.

Using brush #239, stipple small eye shadow in Hidden Motive all over the eye lids to create an opaque finish.

Lightly coat the upper lashes with False Lash Mascara in black for an autumnal warm look.

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The Collection is already available in UAE, Kuwait, Qatar and Bahrain since 15th of August. and will launch in Saudi, Oman, Lebanon and Jordan tomorrow the 30th of August.

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The *It Interview: H&M’s Head of Design Ann-Sofie Johansson

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Ann-Sofie Johansson.

H&M Studio A/W 2014 is a limited-edition collection featuring hottest looks and statement pieces for the upcoming season. H&M Studio AW 2014 was showcased during Paris fashion week in February 2014 and gathered A-list guests such as Jessica Alba, Miranda Kerr, Jourdan Dunn & Solange Knowles.

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Left: Jessica Alba & Solange Knowles Right: Miranda Kerr.

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The collection is created by a core design team under supervision of Ann-Sofie Johansson (Head of Design, New Development)

Throughout the collection, feminine meets masculine, with men’s blazers, biker and aviator jackets worn over draped tops and dresses.

 

 

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Our Favourite looks from the collection.

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The limited-edition collection will launch on September 4, 2014 in selected H&M stores in Saudi Arabia.

We had the opportunity to talk exclusively with Ann-Sofie Johansson about her beginnings, position, Sustainability and her favourite pieces from the upcoming collection.

 

Enjoy reading!

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  1. From working at an H&M store to becoming head of design for the New Development Department, walk us through that story line.

After high school, in 1984 I began my studies majoring in art science at the Lund’s University, but my dream was becoming a fashion designer, so I studied cutting and pattern making at Malmö University. Then in 1987 I started working as a sales assistant at an H&M store, thinking it was the best way to apply for a job at the design department.  H&M was my number one choice because it was my fashion destination whenever I went shopping. They always had everything you were looking for.  While I was working as a sales assistant at H&M, I continued my education taking classes in fashion and advertising at Beckmans College of Design in Stockholm.  Finally in 1990 I applied for a job as a design assistant position at H&M and, it was Margareta van den Bosh, today Creative Advisor, who hired me. From there on I worked at Divided and Ladies concepts as a designer; I was really flattered when they asked me to take on her role as Head of Design in 2008.

 

  1. As head of design, what do you exactly do? Do you design? Or do you have a team of designers that you work with?

I work with a close team of about 10 persons to create the special collections that we introduces to our customers  – like now with H&M Studio collection, but also All for Children or Conscious Exclusive.  I do not design much myself these days, but I oversee the work of my colleagues.

 

  1. H&M is now known for their hottest designer collaborations. How much does this fact reflect on H&M?

It is very good for the brand, of course. It also  shows that we are a design driven company, both when it comes to these collaborations but also with our own collections created by our own talented in-house designers- like now when we launch the H&M Studio collection.

 

  1. Looking good should do good too. And one of our favorite H&M collections is the H&M Conscious line. We were able to wear ethical sustainable clothes that were very fashionable. How do you feel about it, and where do you see it going in the future?

Being sustainable is something that is very important to us and that encompasses everything we do. To me it is both to take the social responsibility as a company that we should do, but also because it is expected not only by our customers but also if we want attract new talents to start working for us.

 

  1. It’s obvious that by now H&M is a big global name in the fashion retail industry. I know that I can walk into a store in my home Saudi and find a lot of looks that I get to take home with me, knowing that another girl in UK, Hong Kong and even Mexico would feel the same as well. How challenging is it to basically design for the whole world and be successful around it?

Fashion today is global, inspiration is available to everybody at the same time and trends can occur anywhere and travel the globe within days. I think that is the fun of fashion today, the aspect of it being so globally accessible and at the same time trying to create collections that appeals to all our customers and that can add to their personal styles.

 

  1. Could you share with us your must have three pieces from the A/W 14 collection?

The off-white a-line jacket – wear with wide trousers for a wide on wide silhouette that feels new and exciting.

The slip dress as a wardrobe staple, worn on its own or for layering.

The red boots – wear with anything for an instant kick.

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Ralph Lauren New Polo Video Series by Bruce Weber

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Are You Going Downtown - Image 3 HR

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Ralph Lauren crafted a series of cinematic videos and dynamic campaign images to
support the debut of the Polo women’s collection.

For this important moment in the evolution of the highly recognisable Polo Ralph
Lauren brand, the company turned to longtime collaborator Bruce Weber who shot his
first campaign for the company more than 30 years ago.

Weber, one of the most acclaimed photographers in the world has worked with Ralph
Lauren to create many famous fashion moments. The new Polo looks are presented in
a way to become future iconic images.

The first images to be released for the new Polo campaign were shot in Santa Barbara,
California. “We ended up in all kinds of new places and asked ourselves, ‘OK, now what
are we going to do?’ Let’s do some skateboarding, let’s do a canoe trip, and let’s
discover a beautiful loft where a bright young girl who’s a poet lives with a very
rebellious, handsome painter,” said Weber.

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CRUCIANI C TO LAUNCH THE TULLE MILANO BAG

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1- Cruciani C Milano Bag d'Amare in tulle Photog. by Giovanni Gastel

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Cruciani C launched the much anticipated Tulle Milano Bag on July 26th with queues of fans outside its boutiques across the Italy. More than 2,000 tote bags have been sold within the first week, making the Tulle Milano bag one of the best selling products in Cruciani’s history.

Cruciani C’s Tulle Milano bag is a redesign of the classic leather Milano Bag. The tote bag is made of transparent tulle with exquisite detailing and embroidered with Cruciani’s iconic four-leaf clovers. 

The Cruciani C Tulle Milano Bag will be available from September in Dubai in the Cruciani boutique in BurJuman and the Cruciani C corner boutiques in The Dubai Mall and Mirdif City Center.

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Sneak Peek! More from Aquazzura x Olivia Palermo

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Here is another sneak peek behind the scenes video from the upcoming capsule collection from Aquazzura x Olivia Palermo, which will be exclusively carried in the region by Level Shoe District September 2014.

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We Love: SNOOPY & BELLE ON THE CATWALK FOR DSQUARED2

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SNOOPY&BELLE IN FASHION

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DSQUARED2 reinterprets the look of two of the most famous cartoon characters in the world:

Snoopy and his sister Belle, for their 65th anniversary.

“Their look mixes some of Dsquared2’s signature styles: a red check parka, jeans and mountain

boots with colored laces,” said Dean and Dan Caten.

The extroverted beagle and his fashionable sister, reinterpreted by Dsquared2, will debut on

stage on September 8 2014, during New York Fashion Week. The New Museum’s Sky Room

will host an exhibition displaying the sketches and vinyl beagle dolls by all of the designers

who’ve participated in the initiative dating back to the 80s.

 

After their debut in New York, Snoopy and Belle will be traveling to the major fashion capitals:

Paris, Tokyo and Milan, before returning to Santa Rosa (California), where they will enrich the

fashion gallery of the Schulz Museum.

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